According to industry experts, China's cosmetics industry has different fields and scopes. According to the major categories, it is divided into three categories: skin care, makeup, and perfume. Among them, there are three trends in daily skin care products: First, Chinese consumers have a persistent pursuit of natural ingredients, that is, product safety; second, consumers are keen on the pursuit of powerful medical products. In recent years, the medical and beauty industry has a booming trend. According to incomplete statistics, as of the first half of 2018, the scale of China's medical and beauty market has exceeded 100 million, the number of employees has exceeded one million, and the market for medical beauty will increase by about 30%. Third, some small medical beauty skin care brands are concerned. Degree improvement. According to the survey, compared with the expensive big-name skin care products, the niche medical beauty brand with high cost performance and good experience is more popular. In terms of efficacy, medical beauty skin care products should be based on the occurrence mechanism of different skin problems, and select active ingredients for formula design. The ingredients of the medical beauty skin care products are made by the medical institutions through professional extraction technology to ensure the ingredients are pure and the formula is more accurate and efficient. Looking at the professionalism, the clinical research of medical beauty skin care products should be scientific, objective, accurate and involve the participation of dermatologists or related discipline experts.
Which is better? According to public information, the well-known medical beauty brand BEME envy, developed by the top medical teams in Australia and Taiwan, using advanced biotechnology to create a "high-performance" medical beauty skin care brand. BEME envy has a professional dermatology research and development team, they have in-depth research on the current medical beauty skin care products, can give a targeted interpretation of different skin principles and conditioning methods. In addition, Envy has launched a number of product types including basic cleansing, balanced moisturizing, whitening and skin protection, and sun protection. All products are manufactured in strict pharmaceutical procedures and environment to ensure that they do not contain skin-damaging substances or potentially sensitizing ingredients. In the product experience, the envy of skin care products maintains and repairs skin barriers, whitening, anti-oxidation and anti-aging. Aging and other effects. There are many kinds of medical beauty skin care products on the market. For example, Japan's Ono doctors, a variety of products in Japan are selling well; the famous Ke Yan's, its products have a very good moisturizing, spotting effect; Australian medical beauty brand Synergie Skin and so on. Consumers in the actual purchase process, you can consult the beauty and skin care experts to choose the right skin care products for your skin. In 2017, the overall size of China's beauty and personal care market was 361.6 billion yuan, an increase of about 10% compared with the same period of last year. The scale of medical beauty skin care products exceeded 100 billion yuan. In the face of this market of up to 100 billion yuan, envy is paying attention to improving the competitiveness of its own brand, and also advocates calling for the establishment of standardized standards in the industry, breaking the previous marketing model with the marketing concept as the core, allowing consumers to choose more scientific skin care. the way. (Transferred from: Sohu News)